From Paid Ads Dependency to an Organic Growth Engine
Big Pig Smart Lighting had no prior marketing strategy — just Google Ads keeping their phones ringing. SmartHubb built them a long-term SEO foundation that's now driving consistent, compounding organic traffic and leads across three states.
When Big Pig Smart Lighting first reached out to SmartHubb, they had no dedicated marketing strategy in place. They were running Google Ads to generate leads — and it was working well enough — but every lead cost money, and the moment the ads stopped, so did the calls. They had no organic presence, no SEO foundation, and no way to grow without continuously increasing ad spend.
Their website existed, but it wasn't built to rank. There was no content strategy, no local SEO optimization, and their Google Business Profile wasn't optimized to capture searches from homeowners and businesses actively looking for smart lighting installation across their three service markets.
- 100% reliant on paid Google Ads for leads
- No organic search visibility or keyword rankings
- Website not optimized for search engines
- Google Business Profile underperforming
- No content strategy to attract search traffic
- Zero compounding ROI — every lead cost ad spend
- Organic traffic growing month over month
- 143K+ impressions in first 4 months
- Website fully optimized for target keywords
- Google Business Profile driving local leads
- SEO content compounding traffic over time
- Leads coming in without increasing ad spend
We didn't just run some reports and make minor tweaks. We built Big Pig a proper organic marketing foundation from the ground up — the kind that keeps paying off long after the work is done.
From August to November 2025 — just four months into working with SmartHubb — Big Pig Smart Lighting's organic search presence grew dramatically. These aren't projections. This is verified Google Search Console data.
The Big Pig story is one we see often — a business doing well on paid ads but with no organic safety net. Here's what their results demonstrate.
SEO Compounds Over Time
The upward trend in Big Pig's data isn't a spike — it's a steady, compounding climb. SEO traffic gets better every month, unlike paid ads which stop the moment you stop spending.
Local SEO Drives Real Calls
Optimizing their Google Business Profile and building location-specific pages gave Big Pig a presence in three separate markets — each generating its own leads organically.
Results Start Fast
143K impressions in the first four months shows that a properly executed SEO strategy doesn't take a year to show results — meaningful visibility can happen quickly with the right foundation.
Organic Reduces Ad Dependency
With organic traffic growing, Big Pig now has leads coming in that don't cost them per click. That's real cost reduction — and a business that's no longer one budget cut away from going quiet.
Want Results Like Big Pig's?
If your business is running on paid ads alone, it's time to build the organic foundation that keeps paying off. Let's talk.