How Tightseal Insulation Grew Google Calls 38.1% Year Over Year
Tightseal Insulation is a family-owned insulation contractor in Chandler, Arizona, insulating homes and commercial buildings across the state since 2013. SmartHubb built their new website and runs their SEO, Google Business Profile and Google Ads — and by summer 2026, all three channels were bringing in tracked leads.
- Chandler, AZ · Statewide Service
- Insulation · Residential & Commercial
- Results: Jun – Jul 2026
- Web Design · SEO · GBP · Google Ads
A Trusted Contractor That Needed to Be Found on Google
Tightseal has insulated Arizona homes and commercial buildings since 2013 and works alongside many of the state's best-known home builders. But homeowners looking for spray foam, attic or retrofit insulation start their search on Google — and Tightseal needed to be the company they found, trusted and called.
That meant a website built around every service and city they cover, a Business Profile that turns Maps searches into phone calls, and Google Ads that bring in leads at a cost that makes sense — with every channel tracked, so the results are clear.
- Rank for every insulation service Tightseal offers
- Show up in Phoenix, Mesa, Chandler, Flagstaff and Tucson
- Turn Google Maps searches into phone calls
- Bring in paid leads at a sensible cost per lead
- See exactly where every lead comes from
- 224 keywords in Google's top 10 in July 2026
- A dedicated page for all five cities they serve
- 58 profile calls in Jun – Jul 2026, up 38.1% year over year
- 27 Google Ads conversions at $56.55 each (Jun – Jul 2026)
- One monthly report across Search Console, GA4 and leads — 29 form submissions in July
What SmartHubb Built and Manages
Tightseal's results didn't come from a single tactic. We built a website designed to rank and convert, then put three Google channels to work on top of it — every one of them tracked.
-
Phase 1
A New Website Built to Rank and Convert
We designed and built Tightseal a new website with a dedicated page for every service — spray foam, retrofit, batt, blow-in and wall spray insulation, plus drywall — and separate paths for homeowners and builders. Every page leads to a free-estimate form or a tap-to-call number.
-
Phase 2
Local SEO Across Arizona
Dedicated city pages for Phoenix, Mesa, Chandler, Flagstaff and Tucson, plus on-page SEO across every service page, an FAQ hub and blog content written around the insulation searches Arizona homeowners actually make.
-
Phase 3
Google Business Profile Management
We manage Tightseal's Business Profile for their Chandler location so it stays accurate, active and easy to contact — giving people searching on Google Search and Maps a direct line to call.
-
Phase 4
Google Ads & Lead Tracking
We run Google Ads with conversion tracking, so every paid lead is counted and costed — and report monthly in a Looker Studio dashboard that brings Search Console, GA4, keyword rankings and form submissions into one view.
Summer 2026. Real Numbers.
Every number below comes straight from Tightseal's own Google accounts — Business Profile, Google Ads, Search Console and Analytics. Each panel shows its source and date range.
Google Business Profile
Jun – Jul 2026+38.1% more calls than the same two months last year, so seasonality is taken out of the comparison.
Organic Search
July 2026426 total website users in July, up 4.9% on the previous period.
Google Ads
Jun – Jul 2026Roughly 1 in 9 ad interactions turned into a conversion.
Organic Search Growth
Google Search Console · Apr – Jul 2026Monthly totals from Tightseal's Search Console. Impressions rose every month, from 324 in April to 4,591 in July, and clicks more than doubled from June to July.
What This Case Study Shows
Tightseal's numbers show what happens when the website, Maps, organic search and ads all pull in the same direction.
Same Season, More Calls
Comparing June–July 2026 with June–July 2025 takes seasonality out of the picture. Tightseal's profile went from 42 calls to 58 in the same two summer months.
A New Site Can Climb Quickly
Search impressions grew every month after Search Console tracking began, from 324 in April to 4,591 in July, with 224 keywords reaching Google's top 10.
Paid and Organic Work Together
While organic rankings build, Google Ads delivered 27 conversions at $56.55 each across June and July — leads on demand, at a known cost.
Measure Everything
Search Console, GA4, rankings and form submissions land in one monthly report, so every decision is based on where leads really come from.
Want Results Like Tightseal's?
If you want more calls from Google — through Maps, organic search and ads — let's build the plan together.