How Aurora Home Lights Turned a Website Rebuild Into 18 Conversions in 30 Days
Aurora Home Lights is a family-owned permanent outdoor lighting company serving the Phoenix Valley since 2022. SmartHubb redesigned their website to turn more visitors into quote requests and put their past projects front and center — then launched Google Ads on the new site. Conversions started coming in within the first 30 days.
- Phoenix Valley, AZ · 6 Cities
- Permanent Outdoor Lighting
- Results: Sep 12 – Oct 11, 2026
- Website Redesign · Google Ads
Stunning Work That Needed a Website Built to Sell It
Aurora Home Lights has been lighting up homes across the Phoenix Valley since 2022. Permanent lighting is a visual purchase — homeowners want to see real installs on homes like theirs before they ask for a quote.
So the plan was clear: rebuild the website to turn more visitors into quote requests, showcase Aurora's past projects front and center, and only then start paying for traffic with Google Ads — with every conversion tracked from day one.
- Show real past projects so homeowners can picture the result
- Make requesting a free quote or calling effortless
- Cover every lighting service and every Valley city they serve
- Launch Google Ads to a site built to convert
- Track every conversion from day one
- A project gallery visitors can browse by style — accent, gameday, holiday and security lighting
- Free-quote buttons, click-to-call and a quote form throughout the site
- Content for all 9 lighting services and 6 Valley cities
- 633 ad clicks from 18.3K impressions in the first 30 days
- 18 tracked conversions at about $59 each
Site First, Then Traffic
Aurora's work sells itself the moment people see it. Our job was to build a website that shows it off and makes saying yes easy — and only then send paid traffic to it.
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Phase 1
A Redesign Built Around the Quote Request
We rebuilt the site around one goal: turning visitors into quote requests. Free-quote buttons sit in the header, hero and throughout every section, alongside click-to-call and an embedded quote form — with trust signals like Aurora's lifetime parts warranty, licensed and insured status and 5-star Google reviews placed right where visitors decide.
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Phase 2
A Project Gallery That Does the Selling
We turned Aurora's past installs into a gallery visitors can browse by style — accent, gameday, holiday and security lighting — so homeowners can see the result on real Valley homes before they ever ask for a quote.
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Phase 3
Every Service, Every City
Clear content for all nine lighting services — from permanent trim and holiday lighting to landscape, patio, security and commercial — plus service-area coverage for Chandler, Gilbert, Mesa, Phoenix, Queen Creek and Scottsdale.
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Phase 4
Google Ads Launch With Tracking From Day One
With the new site live, we launched Google Ads with conversion tracking in place from the start — sending paid traffic to pages built to convert, and counting every result.
First 30 Days. Real Numbers.
These figures come straight from Aurora's Google Ads account for the campaign's first 30 days on the new site, September 12 – October 11, 2026.
From Search to Conversion
Google Ads · Sep 12 – Oct 11, 2026Every stage is measured in Google Ads. In the campaign's first month, that works out to about $59 per conversion.
What This Case Study Shows
Aurora's first month on the new site shows what happens when paid traffic lands on a website that's ready for it.
Fix the Site Before You Buy Traffic
Ads went live only after the rebuild, so every paid click landed on pages designed to turn visitors into quote requests.
Show the Work
For a visual product like permanent lighting, a gallery of real installs browsable by style does the selling before the first phone call.
Results From Month One
The campaign drove 633 clicks and 18 conversions in its first 30 days, at about $59 per conversion.
Track From Day One
With conversion tracking in place at launch, every dollar of ad spend is tied to a measurable result.
Want Results Like Aurora's?
Thinking about Google Ads? Let's make sure your website is ready to turn that traffic into customers first.