Big Pig Smart lighting

Client Goal
Big Pig Smart Lighting, based in the Phoenix metro, wanted to elevate their brand story and amplify their online presence. Their previous site lacked depth—minimal content limited their ability to rank for high-value keywords and connect with prospective clients.

What We Discovered
On their About page, Big Pig clearly highlights:

• A mission to bring “permanent, app-controlled smart lighting” to both residential and commercial clients.

• Their origin story: evolving from seasonal holiday installs to full-year lighting solutions.

• Core values: crafting seamless, durable, and aesthetically pleasing systems backed by honesty, quality, and customer care.

This rich narrative wasn’t reflected in the old site—but it held immense value for SEO and visitor engagement.

Our Approach

• Content Expansion: We deeply restructured and enriched the About section to spotlight their unique offerings—from Phoenix to Goodyear—leveraging keyword opportunities like “app-controlled smart lighting,” “permanent lighting installation,” and “residential/commercial smart lighting in Arizona.”

• SEO Strategy: Each heading and paragraph was optimized for target search terms while preserving the authentic voice and tone of the Big Pig brand.

• Design Refresh: We realigned the visual layout to highlight key sections—Who We Are, Our Story, Values, Services, Impact, Looking Ahead, and Customer Quotes—making the page more scannable, engaging, and conversion-friendly.

Results

• Better Visibility: The revamped content and structure improve search engine rankings for core terms like “smart lighting Arizona” and “app-controlled exterior lighting.”

• Stronger Brand Voice: Their authentic story—born from simplifying holiday lighting—now shines through, strengthening trust and emotional appeal.

• Improved Engagement: Visitors can now clearly understand Big Pig’s services and values, boosting time on page and lead generation.