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Case Study · Pest Control

From Zero Visibility to #1 on Google Maps in 3 Months

Falls Pest Services had no online presence when they came to SmartHubb. No rankings. No Google Maps visibility. No organic traffic. We rebuilt their website from the ground up, launched a full local SEO campaign, and built citations across two locations. Within 3 months, they were sitting at the top of Google Maps — and ranking for their most valuable keyword.

Idaho Falls & Twin Falls, ID Home Services · Pest Control Jan – Jun 2026 · 6 Months SEO · Web Design · Citations · GBP
0
Organic Clicks
0K
Search Impressions
0
5-Star Google Reviews
0
To Top of Google Maps
🏆
Now Ranking #1 — "Pest Control Idaho Falls" Their highest-value keyword — the exact search their ideal customers make when they need help fast.
The Challenge
A Great Business That Nobody Could Find

When Falls Pest Services first came to SmartHubb, they had no meaningful digital presence. Despite being a skilled, reliable pest control operation serving Idaho Falls and Twin Falls, they were completely invisible online — no Google rankings, no Maps visibility, no organic traffic.

Their existing website wasn't built to rank or convert. There was no SEO strategy, no local citations to establish their presence across two service locations, and no Google Business Profile optimization to capture the high-intent local searches that drive bookings in the pest control industry. Every potential customer searching "pest control Idaho Falls" on Google was finding their competitors — not them.

Before SmartHubb
  • Zero organic visibility on Google Search
  • Not showing on Google Maps for any search
  • Website not built to rank or convert
  • No local citations for either location
  • No service-specific pages to target keywords
  • Competitors dominating every local search
After SmartHubb
  • Ranking #1 for "Pest Control Idaho Falls"
  • Top of Google Maps in both service areas
  • New website fully optimized to rank & convert
  • Citations built across both Idaho Falls & Twin Falls
  • Dedicated pages for every core pest control service
  • 160K+ impressions and climbing month over month
Our Approach
The Full Strategy We Executed

This wasn't a minor tune-up. Falls Pest Services needed a complete digital foundation built from scratch — and that's exactly what we delivered across five focused phases.

Phase 1
Full Website Rebuild
We rebuilt the Falls Pest Services website from the ground up — designed for both user experience and search engine performance. Clean structure, fast load times, mobile-optimized, and built on a solid technical SEO foundation from day one. Every page was written to rank and convert.
Web Design Technical SEO Conversion Optimization Mobile-First
Phase 2
Service Pages for Every Core Pest
We created dedicated, keyword-optimized pages for every pest control service — ants, rodents, spiders, bed bugs, cockroaches, mosquitoes, wasps, and more. Each page targets the specific search intent of homeowners and business owners dealing with that pest, giving Falls Pest Services a chance to rank for high-intent searches across their entire service offering.
On-Page SEO Service Pages Keyword Targeting Content Strategy
Phase 3
Local Service Area Pages
We built location-specific service area pages for Idaho Falls and Twin Falls — giving the business a strong local SEO presence in each market. These pages target location + service keyword combinations that capture searches from homeowners in each city, and signal to Google exactly where Falls Pest Services operates.
Local SEO Service Area Pages Geo-Targeting
Phase 4
Citation Building Across Both Locations
Local citations are one of the most important signals Google uses to determine local search rankings. We built consistent, accurate citations for Falls Pest Services across all major directories — Google, Yelp, Bing Places, Apple Maps, Angi, and more — for both their Idaho Falls and Twin Falls locations. This established trust with Google and gave their Maps rankings a significant boost.
Citation Building NAP Consistency Directory Listings Google Maps SEO
Phase 5
Google Business Profile Optimization
We fully optimized both GBP listings — categories, services, descriptions, photo strategy, Q&A, and review management guidance. Combined with the citation building and on-page SEO, this is what pushed Falls Pest Services to the top of Google Maps in just 3 months.
GBP Optimization Google Maps Review Strategy
The Results
3 Months to #1. 6 Months of Compounding Growth.

The numbers from Google Search Console tell a clear story — but the headline result is even simpler: Falls Pest Services went from completely invisible online to ranking #1 on Google Maps and dominating search results for their most valuable keyword, all within 3 months of starting with SmartHubb.

🖱️
0
Organic Clicks
From zero to 738+ clicks — all organic, no ad spend
👁️
0K
Impressions
160K searches where Falls Pest appeared on Google
🗺️
#1
Google Maps Rank
Top of Maps in Idaho Falls & Twin Falls in 3 months
🔑
#1
Primary Keyword
Ranking for "Pest Control Idaho Falls" — their most valuable search
⭐
0
5-Star Reviews
300+ Google reviews reinforcing trust and local authority
📈
2
Markets Ranking
Dominant presence in both Idaho Falls and Twin Falls simultaneously
🏆 Ranking #1
Pest Control Idaho Falls
Idaho Falls, ID
📍 Top of Maps
Pest Control Near Me
Idaho Falls & Twin Falls
📈 Ranking
Pest Control Twin Falls
Twin Falls, ID
✅ Ranking
Ant, Spider & Rodent Control
Eastern Idaho
Google Search Console — Organic Growth (Jan–Jun 2026)
Clicks
Impressions
Jan '26 Feb '26 Mar '26 Apr '26 May '26 Jun '26
🔶 Late April surge — the sharp upward climb marks when citations, GBP optimization, and service pages all started compounding together in Google's ranking algorithm.
"
We went from nobody being able to find us online to ranking number one on Google in our area — in just a few months. SmartHubb rebuilt our whole website and handled everything. Now we're getting calls from people who found us organically, and it just keeps growing.
Falls Pest Services
Owner · Idaho Falls, ID
Key Takeaways
What the Falls Pest Story Proves

This case study is a textbook example of what a complete local SEO strategy can do for a home services business starting from zero.

🏗️

Foundation First

You can't rank a broken website. Rebuilding the site with SEO baked in from the start meant every other piece of the strategy had something solid to build on.

📍

Citations Move the Maps Needle Fast

Citation building is one of the most underrated local SEO tactics. For Falls Pest, consistent citations across both locations was a key driver of their rapid Google Maps rise.

🎯

Target Every Service, Not Just the Homepage

Creating individual pages for ants, rodents, spiders, and every other pest gave Falls Pest a way to rank for dozens of high-intent searches — not just one.

⚡

3 Months to #1 Is Achievable

When the strategy is right and execution is consistent, local SEO results don't take a year. Falls Pest reached the top of Google Maps in just 90 days.

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