How 60 Days of SEO Got 1 in 5 Search Visitors to Contact Permanent Lighting PDX
Permanent Lighting PDX installs permanent and holiday lighting across Portland, OR and Vancouver, WA, and was founded in 2025. SmartHubb redesigned their website and ran a 60-day SEO campaign to get them found on Google. Since tracking began on the new site, 1 in 5 visitors from organic search has sent a form.
- Portland, OR · Vancouver, WA
- Permanent & Holiday Lighting
- 60-Day SEO Campaign · Fall 2026
- Website Redesign · SEO
- Visit the Live Site
A New Company That Needed to Be Found on Google
Permanent Lighting PDX was founded in 2025 to bring year-round permanent lighting to Portland-area homes. As a new company, it needed homeowners searching on Google to find it, trust it and ask for a quote.
Permanent lighting is a considered purchase. Homeowners want to see the product, understand the process and know what it costs before they reach out. So we rebuilt the website around the quote request, ran a 60-day SEO campaign behind it, and tracked every form so the results are clear.
- Get found on Google for every permanent and holiday lighting service
- Reach homeowners in both Portland and Vancouver
- Explain the product and process clearly enough to earn trust
- Turn visitors into free quote requests
- Track every form submission from day one
- Dedicated pages for all 8 lighting services, plus Portland and Vancouver
- 2.83K appearances in Google search from Sep 22 to Oct 20
- 70 organic visitors, 42% of everyone who visited the site
- 19 form submissions from 14 organic visitors
- 20% of organic visitors sent a form, or 1 in 5
A New Website, Backed by SEO
We rebuilt the site around the quote request, then ran a 60-day SEO campaign to bring the right Portland and Vancouver homeowners to it.
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Phase 1
A Redesign Built Around the Free Quote
"Request a Free Quote" buttons repeat throughout the site, alongside a click-to-call number and an embedded quote form. Trust signals sit right where visitors decide: Certified Bosso Dealer status, a 5-year warranty and a free design mockup before any commitment.
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Phase 2
Answers Before the First Call
A How It Works page walks homeowners through the process step by step, an FAQ page covers the common questions, and a project gallery shows real installs.
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Phase 3
60 Days of SEO for Every Service and Both Cities
Dedicated, search-optimized pages for all 8 services, from permanent Christmas lights and roofline lighting to landscape and security lighting. Plus location pages for Portland, OR and Vancouver, WA, so the site shows up for searches on both sides of the river.
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Phase 4
Tracking From Day One
Every form submission is tracked as its own event in Google Analytics, with Search Console connected, so each lead can be traced back to where it came from.
60 Days In. Real Numbers.
These figures come straight from Permanent Lighting PDX's own Google accounts. Tracking on the new site began September 22, 2026, so the website numbers cover its first month of data. Each panel shows its source and date range.
Leads From Organic Search
GA4 · Sep 22 – Oct 231 in 5 people who found the site through organic search sent a form.
Organic Search Traffic
GA4 · Sep 22 – Oct 23Visitors are counted by where their first visit came from, so returning visitors aren't counted twice.
Google Search Visibility
Search Console · Sep 22 – Oct 20Search Console counts clicks from Google's web results only, up to Oct 20. Google Analytics also counts other search engines and runs to Oct 23, so its organic numbers are higher.
Google Business Profile
Business Profile · Aug – Oct 2026Interactions include calls, chats, bookings, direction requests and website clicks. Profile calls grew every month, with October still in progress.
What This Case Study Shows
Permanent Lighting PDX's first 60 days show that a new company doesn't need huge traffic to win leads. It needs the right visitors landing on a site built to convert them.
Make Every Visitor Count
70 organic visitors turned into 19 form submissions. When a site is built around the quote request, even early traffic brings in leads.
A Page for Every Search
Dedicated pages for each service and both cities helped the site appear in Google search 2.83K times in its first month of data.
Build Trust Before the Call
Bosso certification, a 5-year warranty, a free design mockup and a clear process page answer the big questions before a homeowner reaches out.
Track From Day One
Every form submission is tracked, so it's clear exactly what 60 days of SEO delivered.
Ready to Turn More Visitors Into Quote Requests?
We'll build a site that ranks for what you do, where you do it, and gives every visitor a reason to reach out.