Bogle Pest Control is a local, family-first pest control company based in Fresno, CA, serving nearby communities like Clovis, Sanger, Madera, and Kerman. Founded with a mission to bring honesty and simplicity to an industry often clouded by pressure and confusion, they needed a website that reflected who they really are: trustworthy, responsive, and community-focused.
Their goals were to:
Create a professional, approachable digital presence that feels local and honest
Clearly explain their pest control services without technical jargon or scare tactics
Build trust through simple pricing, safety-focused messaging, and service guarantees
Support both recurring and one-time service inquiries from homeowners and small businesses
The challenge was building a site that prioritized trust, simplicity, and real-world clarity—without relying on exaggerated claims or sales pressure.
During our discovery process, SmartHubb identified a few key opportunities to help Bogle Pest Control connect better with their ideal audience:
Service Clarity Was Key
From ants and spiders to rodents and wasps, Bogle offers a wide range of treatments—but it was important to simplify the way these were presented for busy homeowners, parents, and property managers.
Trust Was a Major Conversion Factor
Their “no hidden fees, no pressure” philosophy needed to be front and center. Families and landlords alike wanted to feel safe, informed, and in control.
Customers Wanted Fast, Local Help—Not Hype
Website visitors weren’t looking for flash—they were looking for fast scheduling, real answers, and an easy way to reach out.
Recurring Service Deserved More Emphasis
Many customers preferred prevention over reaction, but this wasn’t clear in the old messaging. We knew recurring plans had to feel approachable and flexible.
SmartHubb designed a clean, honest website that mirrors Bogle Pest Control’s local-first values, clear communication, and fast service.
The site speaks in a calm, reassuring tone that feels like a trusted neighbor—not a corporate sales pitch. Content is simple, respectful, and friendly, with a clear promise: “Local service. Honest work.” We removed pressure points and focused on values that resonate with families, landlords, and small businesses alike.
Every page reinforces that Bogle Pest Control shows up, communicates clearly, and stands behind their work.
We built content that aligns with how people search and decide:
Homeowners looking for safe, recurring pest control
Families concerned about kids and pets
Landlords and business owners who need fast, reliable support
Each service is explained in plain terms: what it treats, how it works, and what customers can expect. We avoided over-explaining and leaned into transparency and peace of mind. FAQs and simple callouts help eliminate objections around cost, safety, and trust.
Localized messaging reinforces Bogle’s service area, building neighborhood trust and search relevance.
The design is clean, modern, and grounded—just like the business:
Clear service categories and straightforward navigation
Simple layouts that make info easy to find on mobile or desktop
Visual cues that feel friendly and professional, not flashy
Subtle trust-builders like guarantees, service areas, and “what to expect” sections
The visual tone says “we’re local and dependable,” without trying too hard.
The site focuses on helping the right customers feel ready to book:
Simple contact forms and phone call prompts
Messaging that invites people to reach out—no urgency or pressure
Pricing transparency and safety guarantees to remove doubt
A flexible pitch for recurring services, without locking people into contracts
This approach helps attract high-quality, low-friction leads—people who value reliability over gimmicks.
A Website That Reflects the Brand
The new site captures what makes Bogle Pest Control different: honest, local, and reliable.
More Trust, Less Confusion
Service pages speak plainly and clearly, helping visitors know exactly what Bogle offers—and what they can expect.
Leads That Fit
Instead of wasting time on mismatched inquiries, the site encourages thoughtful outreach from homeowners, landlords, and small businesses who want clean, dependable service.
Built for the Long Term
With flexible structure and scalable content, the site will grow with the business—just like their recurring customer base.
