Boh’s Holiday Lighting, a family-owned seasonal lighting company based in Eastern Idaho and Teton Valley, wanted a website that captured the joy and magic of the holidays while showcasing their professional, full-service Christmas light installation.
Their goal was twofold:
Create an online experience that instantly inspires trust and excitement for potential customers.
Build a high-converting, SEO-optimized site that generates quotes and bookings from local homeowners and small businesses.
The challenge was to combine holiday spirit with professional polish—showcasing a festive brand that still feels dependable, safe, and service-oriented.
In our initial discovery phase, we found several opportunities for improvement:
Limited Online Presence: As a new business, Boh’s needed strong local visibility in searches like “Christmas light hanging service in Idaho Falls” and “holiday lighting installation near me.”
Unclear Messaging: Early drafts didn’t fully express the stress-free, end-to-end value of their service—design, install, maintenance, takedown, and storage.
Brand Voice Inconsistency: Their passion for community and family values wasn’t yet reflected online.
Conversion Gaps: The site needed clear booking pathways, prominent calls-to-action, and easy quote request options for busy homeowners.
SmartHubb built a conversion-focused website that balances warmth, professionalism, and festive energy—perfectly in tune with Boh’s Holiday Lighting’s brand voice.
Brand & Voice Alignment:
We drew from Boh’s “warm, joyful, and stress-free” tone to craft content that feels personal yet polished. Every headline, call-to-action, and paragraph was written to reassure and inspire trust, reflecting a community-oriented business.
Content Strategy:
Developed localized, keyword-rich pages for key service areas—Idaho Falls, Rexburg, Driggs, Tetonia, Victor, and beyond—to improve local SEO reach. Each page highlights the benefits of a professional, insured lighting service while showcasing the emotional appeal of a festive, worry-free holiday.
Design Direction:
Created a clean, elegant layout with bright, inviting visuals that mirror the glow of Boh’s installations. Clear CTAs like “Request a Free Quote” and “Book Early & Save Up to 25%” make it easy for visitors to take action.
Conversion Optimization:
Added fast-loading contact forms, simplified navigation, and responsive design for mobile booking—ensuring users can request quotes with ease, wherever they are.
Stronger Brand Presence:
The new site brings Boh’s Holiday Lighting’s joyful yet professional brand to life, aligning perfectly with their community and customer values.
Boosted Local SEO Performance:
Optimized for high-value searches such as “Christmas light installation in Idaho Falls” and “holiday lighting in Teton Valley,” positioning the business for strong seasonal visibility.
Higher Lead Conversion:
With improved CTAs, clear service messaging, and easy quote requests, the site is designed to turn visitors into booked installations.
Community Connection:
By reflecting the company’s local roots and family focus, the website helps Boh’s stand out as Eastern Idaho’s go-to professional holiday lighting service.
