Curt Wells Construction Inc. is a trusted general contractor based in Idaho Falls, specializing in custom homes, multifamily developments, and structural framing. With more than 25 years of experience and a reputation for efficiency and craftsmanship, they needed a website that reflected the way they actually operate—clear, organized, and dependable.
Their goals were to:
Present a professional digital presence that appeals to homeowners, developers, and property investors.
Clearly communicate their appointment-based, efficiency-driven construction process.
Showcase experience in both custom residential and multifamily projects.
Attract qualified project inquiries without encouraging mismatched or rushed requests.
The challenge was creating a site that conveyed credibility and structure without feeling sales-driven—while still guiding visitors toward meaningful contact.
During discovery, SmartHubb identified several opportunities to improve clarity and positioning:
Experience Wasn’t Immediately Obvious
While Curt Wells Construction had decades of experience, that depth wasn’t being clearly highlighted or structured for quick credibility.
Service Scope Needed Definition
Custom homes, framing, townhomes, and apartment builds required clearer separation to help visitors self-qualify.
Project Quality Was Underutilized
Completed projects demonstrated strong craftsmanship, but visuals and descriptions needed better presentation to build confidence.
Low-Friction, High-Quality Leads
The business needed fewer—but better—inquiries from serious clients aligned with their project scale and process.
SmartHubb designed a streamlined, professional website focused on clarity, trust, and long-term value—mirroring Curt Wells Construction’s methodical, appointment-based workflow.
The site’s tone is confident, direct, and grounded. We avoided buzzwords and high-pressure language, instead focusing on experience, efficiency, and reliability. Messaging emphasizes transparency, clear timelines, and structured communication—key values for construction clients and developers.
Every section reassures visitors that projects are handled with care, planning, and consistency from start to finish.
We structured content to guide different visitor types:
Homeowners exploring custom home builds
Developers seeking multifamily or apartment construction
Contractors needing framing-only services
Each service page explains scope, expectations, and outcomes—helping visitors understand whether Curt Wells Construction is the right fit before reaching out.
Localized content reinforces service coverage across Idaho Falls and surrounding communities, supporting both trust and regional relevance.
The design prioritizes structure and professionalism:
Clean layouts and strong typography to reflect precision and reliability
Clear service segmentation for easy navigation
Project galleries that highlight craftsmanship, scale, and consistency
Subtle CTAs that invite conversation rather than urgency
The overall look reinforces the brand promise: built to last, managed with intention.
Rather than pushing high-volume leads, we optimized for qualified inquiries:
Clear “Ready to Start Building?” prompts
Simple, focused contact forms
Strategic placement of experience metrics (years in business, homes built, satisfaction)
Messaging that sets expectations around scheduling and process
This approach filters out mismatched leads while encouraging serious project discussions.
Curt Wells Construction now has a website that reflects their real-world reputation—experienced, organized, and dependable.
Visitors can quickly understand the difference between custom homes, framing, and multifamily construction—reducing confusion and improving lead quality.
Project galleries, experience metrics, and transparent messaging help establish confidence before the first call.
The site supports thoughtful, informed outreach from clients who value planning, quality, and long-term results.
