DeWebb Pest Control, a locally trusted pest management company in Idaho Falls, wanted a website that reflected their professionalism and made it easy for homeowners and businesses to request services. Their old site lacked structure, offered minimal SEO value, and didn’t clearly highlight the full range of pest control solutions. To stand out in the competitive local market, DeWebb needed a modern, SEO-optimized website designed to convert visitors into leads.
In our initial review of DeWebb’s website, we found:
Low SEO visibility: Limited keyword targeting prevented the site from ranking for high-value searches like “pest control Idaho Falls” and “rodent exterminator near me.”
Minimal service details: Services such as termite treatment, rodent control, and ant extermination weren’t clearly outlined for visitors or search engines.
Lack of trust signals: No testimonials, reviews, or guarantee statements, which are critical for building confidence with local homeowners.
Weak conversion paths: Without a clear call-to-action or quick contact form, the site made it harder for visitors to schedule inspections or request quotes.
SmartHubb delivered a complete redesign focused on clarity, credibility, and lead generation.
Content Expansion: Added dedicated service pages (ants, termites, rodents, etc.) to improve SEO performance and help visitors quickly find solutions to their pest problems.
SEO Strategy: Implemented keyword-rich content around local searches like “pest control Idaho Falls” and “exterminator near me,” boosting visibility in Google Maps and search results.
Design Refresh: Built a clean, professional layout with improved navigation, clear CTAs, and stronger local branding.
Conversion Optimization: Introduced quick contact options and inspection request forms to streamline the path from visitor to lead.
Improved Local Visibility: Optimized site structure and local SEO elements now position DeWebb Pest Control to rank higher in Idaho Falls search results.
Clearer Service Representation: Service-specific pages showcase expertise in pest solutions, reinforcing credibility and trust.
Higher Conversion Potential: With CTAs and easy-to-use contact forms, the site is designed to generate more qualified leads and service requests.
