Falls Pest Services, a family-owned pest control company based in Idaho Falls, wanted a website that communicated trust, professionalism, and fast service — all while staying rooted in the local values that define their brand.
Their goals were:
Build a digital presence that feels approachable and trustworthy for local homeowners and small business owners.
Create a high-performing, mobile-friendly site that drives quote requests and service bookings — especially for urgent, seasonal pest problems.
The challenge was to strike the right balance between technical credibility and friendly, local service — presenting pest control as safe, effective, and stress-free.
During discovery, we identified key areas of improvement:
Minimal Online Visibility: Falls Pest Services had limited visibility in search engines for key terms like “pest control Idaho Falls” or “spider treatment near me.”
Unclear Service Value: Their full range of services — including bed bug treatment, rodent control, and seasonal pest solutions — weren’t clearly showcased.
Underused Brand Story: The company’s friendly, family-run identity and commitment to local communities needed stronger online representation.
Missed Conversion Opportunities: The old site lacked urgent calls-to-action, quote request forms, and trust-building elements like reviews, warranty messaging, and service explanations.
SmartHubb crafted a streamlined website that brings Falls Pest Services’ calm authority and neighborly professionalism to life — while guiding visitors smoothly from concern to conversion.
We reflected their “friendly, knowledgeable, and trustworthy” tone across every page. The voice is calm but confident — designed to ease urgency without downplaying the problem. The copy reassures without scare tactics, highlighting family-safe service and no-contract flexibility.
We created clear, localized content for their full Eastern Idaho service area — including Idaho Falls, Twin Falls, Pocatello, Rexburg, Rigby, and beyond. Each page emphasizes prompt scheduling, safe treatments, and straightforward pricing — addressing top pain points for homeowners and small businesses.
The site uses clean layouts, calm colors, and confident typography to support easy navigation and quick information access. Service categories are clearly listed, with scannable explanations and helpful visuals. Calls-to-action like “Request a Free Quote” are always visible, optimized for mobile and desktop alike.
We implemented streamlined quote request forms, fast-loading mobile experiences, and prominent trust signals — such as “Licensed & Insured,” “Family-Safe Treatments,” and a clear warranty statement. No-pressure messaging and simple navigation guide users toward booking without overwhelm.
Falls Pest Services now has a website that feels just like their brand — calm, professional, and local. It speaks directly to Idaho homeowners and business owners looking for a pest control partner they can trust.
With keyword-rich service pages and localized landing content, the site is optimized to rank for searches like “rodent control Idaho Falls” and “bed bug treatment Twin Falls.”
The site’s new layout and messaging are built for action — from quote requests to direct calls. Clear service descriptions, FAQ answers, and local trust cues turn visits into leads.
The new site celebrates Falls Pest Services’ identity as a family-operated Idaho business — helping them stand out from national chains and connect with customers who care about local service and safety.
