Client Goal
In House Plumbing, serving Sydney and Greater NSW, came to us aiming to strengthen their online reputation and better showcase their decades of expertise. While they had strong customer reviews and a clear mission, their old site didn’t fully highlight it—missing an opportunity to drive growth through credibility and engagement.
What We Discovered
Their About page strongly emphasizes:
20+ years of hands-on, end-to-end plumbing experience from founder Isaac
A family-run, customer-first ethos focused on honesty, punctuality, and long-term solutions .
Highly rated service across multiple areas with a 4.9-star average and glowing Google reviews .
Comprehensive 24/7 services: general repairs, emergency calls, leak detection, gas fittings, gutter cleaning, bathroom renovations, and more
They had the foundation of a compelling story—but it wasn’t fully woven into the site.
Our Approach
Content Enrichment: We expanded the narrative around Isaac’s experience, the family-business feel, emergency and specialty services, and the trust built in communities across suburbs like Glenwood, Castle Hill, and Baulkham Hills.
SEO Structuring: Page headings and meta were aligned with high-value terms like “24/7 emergency plumber Sydney,” “pipe relining NSW,” and “licensed gas fitting Sydney.”
Design Refresh: We modernized the About page layout—using sections like “Our Story,” “Why Choose Us,” “5‑Star Reviews,” and “Service Areas” — making it more engaging and trust-driven.
Social Proof: Integrated dynamic testimonials and ratings prominently, reinforcing the business’s reputation.
Results
Stronger Trust & Conversions: Highlighting Isaac’s personal journey and reliability increased page engagement and contact form submissions.
Improved SEO Performance: The site began ranking for target keywords related to emergency plumbing, general repairs, and service coverage areas across Sydney.
Enhanced Brand Identity: The new site communicates In House Plumbing as a professional, reliable, and customer-centered local expert—no guesswork for users.
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SmartHubb is a results-driven digital marketing agency helping small and growing businesses boost visibility, generate leads, and scale smarter—through SEO, ads, content, web design, and automation. Based in Idaho Falls, serving clients nationwide.
