Outdoor Oasis is a luxury outdoor living company based in Central Texas, specializing in custom design and build projects like patios, pools, outdoor kitchens, and complete backyard transformations. Known for their craftsmanship, white-glove service, and design-first approach, they needed a website that reflected their elevated brand and spoke directly to discerning homeowners seeking a turnkey outdoor experience.
Their goals were to:
Position Outdoor Oasis as a premium outdoor design-build firm in the Central Texas market.
Attract affluent homeowners interested in full-scope outdoor living transformations.
Showcase their design sophistication and attention to detail through portfolio-style presentation.
Encourage qualified, ready-to-build inquiries from clients who value process, planning, and personalization.
The challenge was creating a site that felt refined and aspirational—without coming across as inaccessible or overly flashy.
During discovery, SmartHubb identified key opportunities to elevate brand perception and improve lead quality:
Visuals Didn’t Match the Work
The client’s past projects were stunning, but weren’t being shown off in a way that conveyed the quality or creativity behind them.
Messaging Needed to Reflect the Client Base
The original language was too general and didn’t resonate with the upscale, design-conscious homeowners they serve.
Service Differentiation Was Unclear
Visitors couldn’t easily tell what services were offered—or how the design-build process worked uniquely at Outdoor Oasis.
Lead Volume vs. Lead Fit
The business didn’t need more leads—they needed better ones. Discovery revealed that unqualified inquiries were creating friction and inefficiencies.
SmartHubb crafted a sophisticated, conversion-oriented website that mirrors the elevated Outdoor Oasis experience—refined, thorough, and rooted in quality.
The new site tone is upscale but approachable: confident, curated, and design-savvy. We avoided contractor clichés in favor of messaging that speaks to design-minded homeowners—emphasizing intentional process, high-touch collaboration, and enduring craftsmanship.
The voice consistently reflects the brand’s premium positioning—conveying confidence without arrogance, and sophistication without pretense.
We restructured content to clearly guide the ideal client journey:
Visitors seeking complete outdoor living environments are walked through the design-build process.
Each service—pools, patios, kitchens, and more—is clearly explained to set expectations and showcase expertise.
Portfolio galleries are integrated throughout to inspire and reinforce trust visually.
Local signals highlight service areas across Central Texas, establishing credibility and regional authority.
The site design reflects the Outdoor Oasis aesthetic—elegant, modern, and immersive:
Large, high-quality visuals showcase custom projects as the centerpiece
Minimalist design with spacious layouts to mirror luxury sensibilities
Strong typography and a muted, earthy color palette inspired by natural materials
Interactive elements that guide visitors while keeping the experience refined
Every visual choice supports the brand’s high-end identity and client experience.
To support better-aligned inquiries, we focused on intent-driven CTAs and clarity around process:
“Start Your Outdoor Oasis” prompts lead to a guided intake experience
Strategic FAQ and Process pages help filter out mismatches before they submit a form
Contact and consultation forms are streamlined for ease but include enough detail to support vetting
Subtle reminders about project scope and customization help align expectations early
This setup encourages committed inquiries and reduces time spent on unqualified leads.
Premium Brand Representation
Outdoor Oasis now has a digital presence that reflects their elevated design-build experience—appealing directly to the clients they serve best.
Improved Service Clarity
Each offering is clearly defined, making it easier for clients to understand what’s possible—and how to get started.
Visual Credibility
The project galleries and design-driven layout build trust instantly, reinforcing the brand’s high-end expertise.
High-Intent Inquiries
With improved messaging and a more strategic funnel, the site invites serious homeowners who value quality, planning, and custom outdoor living.
