Pyramid Roofing, a trusted roofing contractor serving homeowners and businesses across Florida, wanted to strengthen their online presence. Their original website was a single-page build that limited visibility in search engines and made it difficult to highlight their full range of services. To compete in the highly competitive roofing market, they needed a website that was SEO-optimized, user-friendly, and designed to generate leads.
During our review of Pyramid Roofing’s original site, we found:
Limited SEO value: A single-page format restricted keyword optimization and rankings for high-intent searches like “roof repair Florida” or “commercial roofing contractor.”
Missing service details: Core offerings such as roof repair, replacement, inspections, and commercial roofing weren’t clearly represented.
No About page: Their story, experience, and reputation weren’t showcased—missing a key trust-building opportunity with potential clients.
Low conversion pathways: Without clear CTAs and structured navigation, users had fewer ways to connect and request estimates.
To solve these challenges, SmartHubb delivered a full redesign focused on visibility, clarity, and conversions.
Content Expansion: Added new pages, including About, Services, and Contact, with subpages dedicated to individual roofing solutions. This structure gave Pyramid Roofing the ability to rank for more keywords and better serve visitor intent.
SEO Strategy: Conducted keyword research and optimized content around search terms like “roof repair Florida,” “residential roofing services,” and “commercial roofing contractors.”
Design Refresh: Built a modern, easy-to-navigate site that highlights credibility, services, and customer benefits. Clear CTAs were added throughout to drive free estimate requests.
Greater SEO Potential: Multi-page site architecture now supports targeted keyword rankings, increasing visibility for both residential and commercial searches.
Stronger Brand Story: The About page showcases Pyramid Roofing’s experience and reliability, building trust with homeowners and businesses.
Improved Conversions: Service-specific pages and strategic CTAs guide visitors to request an estimate, boosting qualified lead generation.
