Client Goal
RayPro, based in Delray Beach and Wellington, FL, aimed to showcase their comprehensive services—spanning roofing, general contracting, and insulation—while building trust and easing conversion across residential and commercial sectors.
What We Discovered
Their About page highlighted key strengths:
17+ years of demonstrated expertise in roofing and contracting.
A mission to deliver premium craftsmanship, quality materials, and customer-first integrity
A robust leadership team—including founder Raymond Galvan, a former Army Special Forces veteran, and a seasoned compliance manager—underscoring depth of experience
Flexible financing options up to $250K, plus downloadable guides to help clients make informed decisions
Diverse services covering residential/commercial roofing, general contracting, insulation, and emergency/restoration work across 17 states
Our Approach
Content Structuring & Enrichment: We reshaped the site into clear sections—About, Leadership Team, Service Portfolio, Financing & Guides, FAQs—to engage visitors with credibility, clarity, and depth.
SEO Optimization: Headings, metadata, and copy were tailored to capture high-value searches like “commercial roofing FL,” “general contracting Delray Beach,” and “spray foam insulation Florida.”
Design Refresh: The About page now features team photos, trust badges (licenses, BBB, OSHA), star ratings, and visible CTAs for quotes, calls, and guide downloads—reinforcing authority and driving action.
Trust & Conversion Enhancements: Live testimonials, dynamic permit/project activity via BuildZoom, and a streamlined financing flow educate and reassure potential clients
Results
Enhanced Credibility: Visitors now immediately perceive RayPro as experienced, fully licensed, and client-forward—reducing uncertainty at the first touchpoint.
Improved Search Performance: Optimized content lifts RayPro’s visibility for roofing, contracting, and insulation queries across multiple Florida markets.
Increased Engagement & Leads: Informative FAQs, downloadable resources, and financing options help drive form submissions and quote requests.
Book a Free Strategy Call – No Strings Attached
SmartHubb is a results-driven digital marketing agency helping small and growing businesses boost visibility, generate leads, and scale smarter—through SEO, ads, content, web design, and automation. Based in Idaho Falls, serving clients nationwide.
