SJV Cleaning

Client Goal
SJV Cleaning, servicing Adelaide (and Melbourne), sought to elevate their digital footprint, position themselves as a trusted, professional cleaning provider, and convert interest from both commercial and residential sectors into actual bookings.

What We Discovered
The About page and broader site content revealed several compelling assets:

• A locally owned & operated company committed to delivering tailored, high-quality cleaning across both residential and commercial properties.

• Outstanding social proof: 4.9-star average from over 200 Google reviews, with detailed testimonials praising their “attention to detail,” punctuality, and integrity

• A diverse, scalable service offering—from office and strata cleaning to eco‑friendly solutions and COVID-safe disinfection

• Strong emphasis on fully insured, background‑checked, and trained staff, along with 24/7 availability

Despite having a rich value proposition, the old site didn’t fully optimize content structure, keyword targeting, or storytelling potential.

Our Approach

• Content Enrichment: We crafted a narrative structure around SJV’s core strengths—local ownership, strict staff vetting, eco‑friendly and compliance‑driven processes, and robust client trust. We organized content into scannable sections: “Our Story,” “Why Choose Us,” “Services & Coverage,” and “Client Success.”

• SEO Strategy: We aligned headings, meta tags, and body copy around key search terms like “commercial cleaning Adelaide,” “eco-friendly house cleaning Adelaide,” “strata cleaning Adelaide,” and “24/7 COVID cleaning,” optimizing for both B2B and residential traffic.

• Design Refresh: We revamped the About layout to visually highlight their star rating, testimonials carousel, trust badges (insured, police-checked), and a call‑to‑action to “Get a Free Quote.” We ensured mobile-first design and fast load times.

• Trust Signals & Conversion UX: Integrated live Google review snippets, testimonial branding, and service area breakdowns. Added easy-access contact forms, click-to-call buttons, and highlighted 24/7 availability for emergency and strata cleans.

Results

• Boosted Credibility: The refreshed site immediately communicates trustworthiness and professionalism, reducing friction in the conversion journey.

• Improved SEO Performance: Ranking rapidly improved for targeted keywords, drawing both residential and commercial clients.

• Higher Engagement & Leads: Testimonials and social proof elements increased on-site engagement, and streamlined CTAs resulted in a measurable uptick in quote requests.