Client Goal
SwiftSolar D&R, serving Northern Utah, wanted to strengthen their online presence—specifically to highlight their core service: fast, warranty-safe solar panel detach and reset. They needed a website that communicated their professionalism clearly to both homeowners and contractors, and helped convert site visitors into leads.
What We Discovered
The original site put the service front and center but lacked supporting content. It didn’t explain why detach and reset matters, how it protects solar warranties, or who typically needs the service (e.g., roofers doing re-roofs, maintenance teams). It also lacked SEO-friendly structure and conversion-focused elements.
Our Approach
We expanded the website content to include clear service explanations, detailed FAQs, and a breakdown of how the process works from start to finish.
We added service area targeting for Northern Utah, using keywords like “solar panel detach and reset,” “solar removal for roof repair,” and “warranty-safe panel reinstall.”
Visually, we refreshed the site with trust elements like warranty icons, before/after photos, and a clean layout that supports quick decision-making.
CTAs like “Get a Free Quote” and “Call Now” were made more prominent to improve conversions.
Results
Visitors now immediately understand what the service includes and why it matters—especially in protecting solar investments.
Search visibility improved for niche service terms, bringing in more relevant traffic.
Clearer messaging and stronger trust signals increased inquiries from both residential customers and trade professionals.
